How to Promote Music on Apple Music in 2022

How to Promote Music on Apple Music in 2022

How to Promote Music on Apple Music in 2022: After Spotify, Apple Music is the second largest platform for streaming and advertising music online, with over 72 million users. So, whether you’re just starting out in your music career or you’re already making waves, Apple Music should be a major element of every indie artist’s promotion strategy.

Apple Music Promotion Tips for 2022

When it comes to promoting your music on Apple Music, it’s important to distinguish between the platform and its sibling platform, iTunes.

While iTunes allows customers to buy and download individual songs or albums, Apple Music is a subscription-based service that charges a monthly fee for unlimited music listening.

Finally, while you can still try to sell your music on iTunes, Apple Music should be your primary focus for music advertising. And here’s how it’s done.

  • 1. Claim your Apple Music for Artists profile
  • 2. Create a track preview tweet
  • 3. Design your own badges & icons
  • 4. Make an embedded player
  • 5. Generate links to your music
  • 6. Build a following on the platform
  • 7. Upload music consistently

1. Claim your Apple Music for Artists profile 

Claiming or authenticating your Apple Music for Artists profile is undoubtedly the most crucial and simplest approach to kickstart your Apple Music promotion campaign!

2. Create a track preview tweet 

The option to make a track preview tweet is one of the best promotional tools available to Apple Music consumers.

This allows you to create a Twitter audio card that includes a 30-second preview of your music, cover art, and a link so fans and Twitter users may listen to the song in its entirety right from Twitter.

3. Design your own badges & icons 

Apple Music badges and icons, which are available in 42 languages, can be used to help worldwide listeners recognize you and your music. They’re an excellent way to promote your music on the platform through your marketing communications, such as social media, apps, websites, and printed promos.

Badges – branded images that are representative of your music or product, with text that displays the name of it.

Icons – the product’s imagery, with its music note and colour scheme.

4. Make an embedded player

An embedded player allows Apple Music subscribers to provide listeners with a preview of their music anywhere on the internet!

This means that even non-Apple Music subscribers can hear a 30-second sample of your song, see a taster of your album, or even watch a playlist with the entire list of songs shown. Listeners who are logged in to Apple Music will be able to hear entire tracks without leaving your website to go to Apple Music to stream them.

5. Generate links to your music

Links that instantly open on Apple Music on any mobile phone or digital device are the best way to bring fans directly to a song, album, or playlist.

You can also make shortened links to send via email marketing and social media!

6. Build a following on the platform

Begin by soliciting help from family, friends, and already-pledged supporters. You can then connect all of your social media accounts to your Apple Music profile and utilize them to direct different followers and traffic to your Apple Music profile.

Take it a step further by assisting other musicians on the app and on your level. Give them a follow and a compliment if you enjoy their music. You might even wish to thank them or mention them on your social media sites.

7. Upload music consistently 

It seems to reason that the more music, songs, and albums you can obtain on Apple Music, the better your chances of doing well there. Posting new music on a regular basis ensures that your audience do not forget about you. Maintain their musical periphery and streaming spaces by imposing a consistent and well-publicized uploading schedule.

Just be cautious not to jeopardize the overall quality of your music.

8. Get playlisted

Getting playlisted on Apple Music, like Spotify, is a terrific music promotion tool for emerging artists to be aware of.

However, unlike Spotify, Apple Music’s public playlists are curated by the company’s in-house editorial team. This means that unless you’re friends with an Apple Songs curator or employee, you won’t be able to pitch your music for playlisting.